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Add business information to the lead record

An administrator can adapt the lead record with business information such as industry, budget, or renewal date. They can also add a button to a tool used during calls.

Choose between information and an action

  • Create a field when the team needs to view or complete data about the lead.

  • Create an Action button when they only need to open a service, such as a booking page.

Create a field or action button

  1. Open Settings > Calls > Custom fields.

  2. Click Add a field and give it a name sales reps will understand.

  3. Choose its format: text, link, yes/no, choice list, date, or action button.

  4. Decide whether it appears during calls, on the lead record, or in both places.

  5. For a choice list, add one option for each answer available to sales reps. For an action button, enter the https:// address of the service to open.

  6. Make a field required only when a call genuinely cannot be saved without that information.

  7. Save.

To retrieve or send this information in a CSV or CRM, match it with the correct column when configuring each list.

If the field does not appear

Open the field under Settings > Calls > Custom fields and check that Show during the call or Show on the lead record is enabled. If the field comes from a CSV or CRM, also check that it is mapped to the correct column in the list settings.

A field that is already in use cannot be deleted while its values or mapping are still present.

Related articles

Complete the information specific to your business

Define post-call follow-up rules

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